There is no more the war of weapons but the war of words and propaganda. Modern man is intelligent and sharp minded. He knows that what he wants to achieve by setting the tarp of words. He knows that not all the wars won by weapons of mass destruction, so why not play the game of words? So let’s spread some false and hated news by catchy language because it does not require much effort. Simply miss guide them and they will kill each other and always ready to push each other’s legs.
It’s not going to be the war of weapons because there are such weapons like nuclear or hydrogen bombs that can destroy the whole world in minutes. So if somebody attacks another how are they supposed to be silent? If everyone uses there weapon on another then where is the world? Destroyed. The race of humans will be finished. So some genius people invented the propaganda which mighty effected.
If we look at the today’s scenario of propaganda, it’s everywhere. Every book, movie, AD or poster even turns on the TV, you will see tons of propaganda on different channels. In short everyone now a day’s seemed surrounded by propaganda.
Different companies, agencies and government spend large amount of money on propaganda so in return they expect some results which actually they are getting . Look at our youth. They look like machines! Without internet our youth is blank because internet is a kind of drug for our youth. Remove the internet and the world is blind that’s what they wanted and they achieved.
When they want to spread something they present in such a way that attracts the people and they get attached to it. Youth of today's seems to be fully effected by these propaganda. Modern youth always looks sleepy, lazy with weird hair styles and up to date according to fashion. No worry of time management and about their future goals. Always busy on the internet and has no idea where are they going. Who told them to do so? Yes, it’s the propaganda around them that got the effected and force them to think in a certain way. Youth seemed to be attracted towards movies so they put certain elements in movies which they wanted to enter the victims mind. For example in most of the movies hero is lazy and careless guy who wakes up late with weird hair style. Then something happens and opportunities knock on his door.
Youth adopted the living style and forgot that life is not like a movie. An opportunity does not knock the door unless you work for it. You have to work hard to achieve your goals. This is how our youth get spoiled. Back in the days when means of communication are fewer people was more focus to achieve their real goals.
Propaganda makers usually use these four methods to achieve their targets;
Means of communication
using of famous people
Target certain group of people
Make it easy and attractive
When companies produce new product, they make a place for it in the society. They will present it to you in such a beautiful and attractive way which will compel you to buy their products. And when you start using a certain product it’s hard to give up on it. For example it’s hard for today’s man to wash hands without soap or wash hair without shampoo.
This is how when you get affected by a propaganda once, It’s almost impossible to get rid of it. For example, other countries of the world think that Pakistan is a terrorist country but that isn't the case. And after a couple more generations, it would become near impossible to forget about it. Propaganda gets transferred to new generations from the old generations. But there is something we could do about it. Diamonds cut diamonds. So goes for propaganda. To remove the effect of propaganda you need to run anti-propaganda.
Celebrities with huge fan following can influence many people at once. People blindly follow the actions of their favorite celebrity. And adopt their life styles so they do whatever the celebrity is doing. The policy maker keeps this in mind and tries to get the most famous and suitable famous people to influence more and more. In case of Pakistan we can take the example of Pakistan army. People have blind trust on Pakistan army. What they say seems to be the utter most truth. If they say that terrorist was from Afghanistan or India is behind these attacks. People believe them.
People need s to understand that propaganda is not always the false news and not always the bad guys do it. There are good people who are doing it for the good cause. Propaganda is the way of spreading news using different means of communication just to change people mind. It can be for good or bad cause. Well they mostly use it for the bad one. But there is white propaganda on our society.
There are certain examples of white propaganda. Like the propaganda against terrorism .against women rights through TV dramas and the awareness about the education of boys and girls. Breastfeeding Etc. but mostly there is black propaganda around us.
