OPTIMIZATION OF USERS ENGAGEMENT IN OTT PLATFORM UNDER 5G REGIM

  • Life style is day by day getting changed due to easily availability of electronic contents. Improvement of mass media provides very faster internet reachability. With the emergence of 5G (Fifth Generation)users are waiting for new technologies especially once the world takes it as in terms of content utilization and connectivity. The systematic chain gives good quality to digital contents. Today, online traffic includes video and audio for the number of OTT (Over the Top) services like YouTube, Netflix and Facebook. This has led to changes in all media behavior which resultantly led to faster online technology by making a difference in consumption behavior. Today more editors go to OTT media than ever before to watch television, cable or satellite. This is because free users choose what, when, where to look? Several OTT platforms serve multiple purposes. There are many platforms which works on Mac, Windows and iOS and smart TVs. There is no limit to TV programming to complete this vacuum. After all, if OTT providers want to see a content audience, they will certainly be unsuccessful. We may have the best chance of offering such an offer. It was discovered and used to their advantage by in toxicating material suppliers such as Crunchy Roll, WWE and Find-or, the mission of delivering theatrical content was so successful that providers such as Favourite Drama and Curiosity Stream will drop to 50% of Netflix's market share by 2018. Escalating number of services, high bandwidth and the connectivity are among the developments driving the user’s conversion from viewing movies and video content from television cable and satellite broadcast to OTT platform. In 2020, YouTube recorded a 90% increase in the number of people watching its content on TV screens for more than 30 minutes. 5G technology will bring new opportunities for the OTT players to engage their users more effectively like by providing them 4K-8K streaming on a tablet or smartphone while on a bus, train, or on-the-go anywhere else. Now, 80% of U. S. homes have at least one connected TV device and U.S. viewers consume OTT content for about 4 billion hours altogether per week. 5G technology will further boost the content consumption and connectivity. Therefore, attendees are encouraged to use an addiction matrix taking into account all interdependent steps. Upon completion of the OTT PPM review, attendees are asked to use the same already research sample to estimate the OTT program as part of their responsibilities. Relevant comments are immediately requested from participants. The brage bib-sys says that improvemint in performance from adaptive video streaming to home action. Doctor of Philosophy Trondheim Stage used experiments to add the tool or imitate the findings. In subsequent studies used as research, analytical standards, tools or modelling were used. These technologies can lead to different criteria when the life stage can be one. OTT users generally anticipate increasing the quality of video streaming, and in some cases it is mainly because it will not be due to the sufficient "speed" of the connection, since this connection is the reliability of QOS (Quality of Services), which will increase the number of 5G OTT users kept in a cell.  In areas where checked cell locations are mostly overloaded at different times, 5G will reduce crowd and QOS for video distribution increase.