Topic: Psychology of colors: How and why colors is used by award winning film directors of Hollywood
Despite the overall absence of study in this domain, color psychology has emerged as a major issue in advertising, arts, design, and several other fields. Much of the data in this new field is anecdotal at best, but academics and specialists have generated a few significant findings and observations regarding the psychology of color and its impact on emotions, sentiments, and actions. For instance, while white is utilized to signify purity and innocence in many Western countries, it is considered as a sign of grief in many Eastern cultures.
Warm colors include red, orange, and yellow and are found in the red region of the color spectrum. These warm hues elicit emotions ranging from sentiments of warmth and comfort to rage and aggression.
I'm not discussing about color mixing, color management, or even equipment color quality. I'm referring to production design. I'm referring to writing color as a separate component in your screenplay. I'm talking about taking each of your storyboard scenarios and designating it a color, and the color you are going to choose to maximize the intensity of the scenario.
Color scheme, in its most basic form, is a prominent branch of color theory that attributes emotional and mental implications to colors and feelings. Many of these interpretations are general since they have an influence on the brain, while others are cultural in nature. When travelling, it's a good idea to examine the acceptable and unacceptable colors for any family or cultural function you'll be visiting in another country.
