Gone are the days when families would sit together and watch Pakistani dramas. Instead, today we get to see the ‘not-so-moving’ storylines that seem to be inspired by Indian soaps. What is worse is that our TV channels show things that are in direct contradiction with our cultural and social values.
We have been exposed to all kinds and degrees of absurd content in these dramas in the name of modern entertainment. Even respectable relationships are not spared. I have seen countless dramas where a guy falls in love with his niece or his daughter’s friend or a girl starts having an affair with her brother-in-law, and uses all sorts of ploys and unfair means to make him her life-partner. These dramas even show maids being used as objects of physical pleasure and satisfaction by their male employers.
These are only a few examples of all the absurdities that we are being entertained with in the form of dramas like Mera Saaein, Maat, Kitni Girhen Baqi Hain, Tair-e-Lahoti, Mujko Khuda Pe Yaqeen Hai, Maane Na Yeh Dil – the list can go on and on.One entertainment channel even went to the extent of showing an apparently unmarried couple living under the same roof as husband and wife in Rishtay Kuchh Adhooray Se.
And then of course is the foreign content Turkish Dramas dubbed in Urdu to entertain the audience. This is an obviously low-cost business strategy adopted by our channels. Our local artists and directors have raised their voice against the airing of foreign content on our TV channels and this is a much needed-step. However, no considerable objection has been raised on the declining quality of our own productions.“There is the decaying drama industry that seems to focus mostly on the affairs of married people. The stories are awful and the production values are worse. There is little regard for character development…”
The argument given is always the never-ending race for increasing ratings. However, this doesn’t seem to be a sane or rational argument. After all, even in the PTV era when there were no private channels in our country, we had popular and successful dramas – perhaps more than any drama serial of today – that would have the audience glued to their TV lounges at 8pm every day.
Dramas like Tanhaaiyan, Alpha Bravo Charlie, Aanch, Dasht, Aroosa, Dhuwaan, Sitara aur Mehrunnisa, Marvi, Des Pardes and Bandhan are only a few of the famous ones from that time.
By following in the footsteps of international media, we are intentionally or unintentionally destroying our own culture and consequently, losing our identity. This obsession with competing with something that does not represent us as far as our social values and culture is concerned needs to be addressed on an urgent basis because it has a direct influence on the mindset of our younger generation.Hence, people need to understand that it is in their hands whether they allow the media to control their minds, their perceptions and ultimately their culture or not. It is essential for audiences the grown up category of the masses who are mature enough to differentiate between right and wrong to let the entertainment industry know what is acceptable and what isn’tAfter all, media content is based on what viewers want to see. So if viewers voice their concerns vehemently enough, if they boycott certain channels or certain programmes the ratings are bound to drop.
Our channels will then have no choice but to abstain from airing content that is so unwelcome by the masses.
