Recent Entries

• TVC BLOG

  by Umm e Aymen April 15, 2020
  My Idea for TVC on Head and Shoulders Anti Dandruff/Anti Hair fall shampoo. A brand well known around the world, Tested and Researched for it’s effectiveness. I personally chose this brand after all the brainstorming of the ideas, the reason behind it was because I personally feel before anything el...

• Losing our Culture and Identity, one Drama at a time

  by Umm e Aymen January 14, 2020
  Gone are the days when families would sit together and watch Pakistani dramas. Instead, today we get to see the ‘not-so-moving’ storylines that seem to be inspired by Indian soaps. What is worse is that our TV channels show things that are in direct contradiction with our cultural and so...

• Grave of the Fireflies (Movie Review)

  by Umm e Aymen January 14, 2020
  Movie Review (Grave of the Fireflies) In the waning days of World War II, American bombers drop napalm canisters on Japanese cities, creating fire storms. These bombs, longer than a tin can but about as big around, fall to earth trailing cloth tails that flutter behind them; they are almost a beaut...

• Daily Productivity

  by Umm e Aymen January 11, 2020
  Routine In order to get daily results on a larger scale you need to have an efficient enough daily routine. The author has suggested a daily routine which must include a check list calendar in which all your daily meetings, tasks, calls and other things that are to be done on that vary day. The c...

• Goal Setting

  by Umm e Aymen January 11, 2020
  Success is not basically the name of hardwork and dedication, it totally depends on mindset. In order to be successful, you have to work on results not hours you take to work on it, As results are what matters the most to your clients and employees. For achieving your goals, 'quantity' and 'quality'...

• Freedom of Expression

  by Umm e Aymen January 11, 2020
  Freedom of expression is a right of individuals. A right of having their own ideas, their own preceptions about certian things and have a right in the society to express freely. freedom of expression is very important. every developed country or democratic country's citizens have a right to express...

• Role of Media

  by Umm e Aymen January 11, 2020
  What is Media? The main means of mass communication 9broadcasting, publishing and internet regarded collectively. The term media, which is very commonly used in the 21st century, comes from the word “Medium”. Simply, it’s one of the powerful tools by means of the idea of ‘Communication’. Nowadays, ...

• Tertiary Education and Development in Pakistan

  by Umm e Aymen January 11, 2020
  Education is power, through education we can change the world. Developed countries are investing in education because they know that through education they maintain their hegemony, Developing countries should need to do this specially Pakistan need to do this. Tertiary education is basically third ...
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• Power of positive thinking

  by Umm e Aymen January 11, 2020
  Positive thinking is a mental and emotional attitude that focuses on the bright side of life and expects positive results. A person with positive thinking mentality anticipates happiness, health and success, and believes that he or she can overcome any obstacle and difficulty. Positive thinkin...

• Oneness

  by Umm e Aymen January 11, 2020
  If you’ve been on the spiritual path for a while you’ve probably heard of these words and concepts at some point. But what do these concepts actually mean? Although they may seem complex, a little vague or confusing, they don’t have to be. My goal for this article is to help you develop a clear ...

• Media violence

  by Umm e Aymen January 11, 2020
  Exposure to violent media can have several undesirable effects. One effect is that people who consume a lot of violent media become less sympathetic to victims of violence. In one study, people who played violent video games assigned less harsh penalties to criminals than did those who played nonvio...

• Technology

  by Umm e Aymen October 5, 2019
  Technology can be both, Beneficial and Harmful, there is a doubt that these new technologies led by the internet are shaping our minds, the way we think in ways obvious and subtle, advantageous and detrimental. The uncertain reality is that it is badly affecting our kids not only the surface of thei...

• Nationalistic Values and Pakistani Media

  by Umm e Aymen September 28, 2019
  A classic example of demise of our nationalism is associated with the gradual growing influence of arch rival India in Pakistan – through media (i.e. Indian movies on TV channels and on Cinemas, TV commercials, fashion shows etc.), promoting Indian goods in Pakistani market, projecting Indian nation...

• Media content

  by Umm e Aymen September 21, 2019
  We live in the era of social media. We are always using our smart devices. These devices transform the way we consume content. Print media is now no longer fresh and fast to give their readers a topic they crave for. Now print magazines are just for advertising the brands e.g KHAADI SUMMER COLLECTIO...

• KIDS AND TECHNOLOGY

  by Umm e Aymen September 18, 2019
  Now technology is a part of educational system. Tablets and computers are a part of classrooms, teacher pass information in shorter time. The use of these technologies in institutes has specific aim to provide vast information to their students. Through these gadgets teacher share project or lecture...

• Being Positive

  by Umm e Aymen September 13, 2019
  Let’s take a moment to admit to ourselves that we’ve disliked someone for no reason? Have you ever wondered may be it was just your envy? Don’t be afraid to admit it. It’s happened to all of us. Being envious is as common as feeling any other emotion. The only way to get rid of envy is by conscious...